We built WhatsApp Hub to solve a problem we kept seeing across our own SAP Business One integration projects: a business connects WhatsApp for customer communication, and within a few weeks, three or four people are all trying to work from the same phone. Someone replies twice. Someone else misses a message because they weren’t the one holding the device. There’s no record of who handled what.
WhatsApp Hub is our answer — a multi-tenant WhatsApp Business team inbox. It lets a company connect one or more WhatsApp Business numbers and manage every conversation from a single shared dashboard, instead of everyone crowding one phone.
What it actually does
One inbox, multiple numbers
Teams can connect multiple WhatsApp Business numbers into a single dashboard, with conversations filterable by number. A sales line and a support line can sit side by side, worked by different people, without anyone needing separate devices or separate logins to different apps.
Messaging that doesn’t feel like a downgrade
Text, images, documents, and voice notes are all supported, along with reply/quote threading and emoji reactions — the parts of WhatsApp people actually rely on day to day. Sent/delivered/read ticks, unread badges, and notification sounds keep the experience close to what agents already expect from WhatsApp itself, rather than a stripped-down helpdesk widget.
Bot and human handoff, without the double-reply problem
This is the piece that mattered most to us, coming from an automation background. Automation tools like n8n can connect to a number through a per-number API, handling routine replies, FAQs, or order status lookups. At any point, a human agent can take over a conversation, and the bot automatically steps aside — no risk of the bot and a human replying over each other, which is one of the most common and most visible failure modes in half-built WhatsApp automations.
Webhook forwarding for your own systems
A number’s incoming messages can be forwarded via webhook to a business’s own automation platform or CRM, so WhatsApp Hub can sit either as the primary interface or as a layer in front of systems a business already has in place, including SAP Business One integrations we build separately for clients.
Finding things again
Full conversation search, jump-to-message, and search-by-date mean a conversation from three weeks ago is actually findable, rather than lost in an endless scroll on someone’s personal phone.
Contacts and teams, properly modelled
Contacts can be favourited, and agents can leave internal notes against a contact that customers never see — useful context for whoever picks up the next conversation. On the team side, WhatsApp Hub is multi-tenant with admin/agent permissions, team invitations, and tiered plans (Starter, Pro, Enterprise) with billing handled through PayPal.
Who this is for
WhatsApp Hub is aimed squarely at SMEs where WhatsApp has become the default channel for sales, support, or order updates — a pattern we see constantly in our SAP Business One integration work, particularly across the Gulf and South Asian markets we work in. If more than one person needs to handle WhatsApp conversations for a business, a shared phone stops being a workable answer fairly quickly. WhatsApp Hub is built for exactly that transition point.
Takeaway
WhatsApp Hub isn’t a chatbot product and it isn’t trying to replace WhatsApp — it’s the missing team layer on top of it: shared visibility, proper handoff between automation and humans, and a searchable record of every conversation. If your team is still passing round one phone, it’s worth a look.
Visit WhatsApp Hub to learn more.
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